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Research · creative technology · culture

Experiments for understanding how people see, remember and make meaning.

I combine cultural research, photography and emerging technology to turn difficult questions into participatory experiences people can see, touch and contribute to.

The next environment

Open to joining a culture-shaping technology team in London.

I am looking for a full-time role where research, prototyping, media and cultural insight belong in the same room—especially within a creative lab or a team building public-facing cultural products.

My perspective is shaped by creative communities in London, Bangalore and Mumbai. I want my work to create more meaningful exchange between the UK and India.

  • Creative technology
  • Design research
  • Rapid prototyping
  • Visual systems
Exhibition photograph used as part of the Punctum study

Flagship experiment · 2026

Punctum

What makes one detail in an image pierce a person—and why does another person remember something completely different?

Question
How do visual attention, memory and personal experience shape what stays with us?
Method
Participatory image annotation, sociological inquiry and an AI-assisted ecosystem for comparing responses.
Role
Research, photography, experience design, prototyping and system direction.
Explore the experiment →

Selected experiments

Research becomes more useful when people can enter it.

Working method

Research, prototype, observe, rebuild.

  1. 01
    Find the human question

    Begin with a cultural tension or behaviour worth understanding.

  2. 02
    Make it tangible

    Translate the question into an image, interface, system or participatory encounter.

  3. 03
    Learn from use

    Observe what people notice, misunderstand, remember and contribute.

  4. 04
    Build the ecosystem

    Turn those insights into a richer product, archive or research direction.

London · India · worldwide

Building a cultural or media-driven product?

I am open to full-time creative technology roles, research collaborations, talks and selected consulting engagements.