doing something that is a natural extension of you being yourself
The best advice I’ve gotten on this is from my personal trainer.
I was asking him about what I should do next in my career and he said: “Find the product that is you pushed out.”
What?
Basically - find a thing that’s so you, that doing it is just a natural extension of you being yourself.
For me, that became my podcast. The product is me pushed out.

