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Abodid Sahoo
London, Bengaluru
Abodid Sahoo — Creative Director, Artist and Researcher.
I turn stories into participatory experiences that help people connect.
Across exhibitions, installations, films and digital experiences, I create research-driven work that is intuitive, accessible and designed to spark conversation.
01Exhibition experience
Into the Flux
An abandoned London garage transformed into a public exhibition in two days.
- Role
- Creative direction · spatial planning · production · documentation
- Outcome
- 10,000+ visitors
02Participatory research
Punctum
An interactive study of the details in photographs that move us, stay with us and shape memory.
- Role
- Research · experience design · prototyping
- Outcome
- Live visual-attention experiment
03Cultural documentation
British Film Institute
Human-centred photography for a four-day programme of immersive and expanded cinema.
- Role
- Photography · visual storytelling
- Outcome
- 20,000+ visitors across four days
04Interaction prototype
Hand Gesture Control
A touch-free interface for browsing photographs as though they were physical cards.
- Role
- Concept · interaction design · prototyping
- Outcome
- Gesture and voice-led exploration
05Film and visual storytelling
Show Me the Way
A music video shaped through cinematography, visual effects and a tactile narrative language.
- Role
- Director · DOP · Editor · VFX
- Outcome
- Broadcast on VH1 & Rolling Stone
06AI Knowledge Ecosystem
Obsidian Vault
A public, searchable space for notes, questions, ideas and research.
- Role
- Information architecture · Interface
- Outcome
- A living research ecosystem
Selected organisations
Trusted by
View professional experience- Apple Scholarship
- Outernet Photographer
- Royal College of Art Masters
- IBA Exhibition Designer
- NID Masters
- VH1 Music Video Director
- BFI Photographer
- WK Creative Direction
- Hermosa Studio Executive Producer & Director
- Furnmill Executive Producer & Director
- Pursuit of Portraits Film Director
- Uniqlo Video Editor
- Frameless Photographer
- Budweiser Director and Editor
- Rolling Stone Press Mention
- Odisha Tourism Director and Editor
- Unilever Creative Consultant
- Grand Hyatt Video Editor
“Abodid has not only created stellar videos but has always elevated the brand voice, visual storytelling and overall look and feel!”
“Abodid made sure the visual storytelling of the film was aptly aligned to the brand's voice.”
“Abodid and his team have literally been a breath of fresh air to work with.”
“Each session is carefully prepared and adapted to suit my learning needs, making the lessons both focused and effective.”
“He helped me think differently about how to actually build a story — how shots work together, where to make cuts, and how to use pacing.”
Ways to work together
Work with me
Discuss an engagement 01 Creative Direction
03 areas
Shaping research, narrative, space and interaction into one coherent experience.
Relevant project: Into the Flux ↗
- Exhibitions and installations
- Early-stage concepts
- Participatory experiences
02 Digital Prototyping
03 areas
Turning complex ideas into intuitive digital experiences people can explore and contribute to.
Relevant project: Punctum ↗
- Interactive storytelling
- Creative technology
- Knowledge systems
03 Visual Documentation
03 areas
Creating photography and film that preserves atmosphere while helping organisations communicate.
Relevant projects: British Film Institute ↗ Outernet London ↗
- Cultural documentation
- Films and campaigns
- Editorial storytelling
04 Creative Leadership & Systems
03 areas
Building the teams, production workflows and reusable systems that help ambitious creative work scale.
Relevant project: RCA Exhibition Production ↗
- Creative team direction
- Cross-disciplinary workflows
- Scalable production systems
Have a project or idea in mind?
Start a conversation
Open for creative direction, spatial & interactive prototypes, and strategic advisory.
Discuss an engagement →
Blog & newsletter
I love writing!
Read my essays and memoirs on visual culture, art, and creative technology.
Go to the blog